STAFF at The Boux Avenue are excitedly preparing for the Plymouth store launch tomorrow (Thursday), when the ribbon will be cut and the doors will be opened, revealing the new store.

All will be invited to the grand unveiling and afterwards will be given the opportunity to be one of the first to try Boux Avenues range of hand-crafted and fashion-inspired collections.

In just three years, 23 stores have opened throughout the UK.

Boux Avenue, created and owned by Theo Paphitis, has built a reputation for offering affordable luxury, by capturing the essence of contemporary to vintage designs for women, to enjoy body- beautiful inner confidence.

With customer experience central to Theo Paphitis’s philosophy, Boux Avenue captures the essence of luxury lingerie and nightwear - whether you are looking for the sensuality of hand-trimmed lace, the decadence of silk or this season’s go to colours.

Boux Avenue’s boudoir-style décor provides an amazing personal customer shopping experience.

Owner Theo Paphitis said: “I can’t wait for the Plymouth Boux Avenue store to open its doors.

“Plymouth is a thriving shopping destination and being home to a popular university it is a hub for student activity, so it was a simple choice to open the 24th store in this buzzing city.”